Are you Nosy when it comes to this?
As a kid, I can recall trying to listen to my grandmother’s conversation with my mother about what she was going to get me for Christmas.
She turned around and said, “Stop being so nosy”.
At that time, I did not know exactly what that meant but from the tone of her voice I took it as not being a good thing.
I do agree people need to mind their own personal business.
But, if you are in the business of serving customers,
I recommend you become nosy, (don’t like that word then try this) curious / interested in understanding the needs of your customers.
In episode 15, Marcus Brown of Complete Computer Services explains the importance of being nosy can allow you to better serve and anticipate the needs of your customers
Here are 3 simple ways to be nosy 🙂
- Research the industry
You have to better understand the industry your customer operates in (online searches, industry magazines, associations) to find upcoming trends or current challenges. The benefit of this approach will allow you to be a step ahead to help guide your customer through their industry changes.
- Survey your customer to better understand their current pain points. Today, we have several simple online tools to garner customer feedback such as surveymonkey.com.
Clearly, the benefit of this information can help you determine what product you need to develop next for your customer. I have found from my past surveys, you can easily spot a trend with just a few survey responses. Their feedback is gold to determine the direction you need to go.
- Ask your customer what is their long-term vision for their business.
The benefit of asking this question is twofold:
1. It shows that you are interested in the longevity of their business.
2. More importantly, you now know what they are trying to achieve and you can determine how you can help them get there with your service.
Bottom-line, you want to position yourself as a true partner that wants to help them achieve their dream.
You do not want to be seen as just another business transaction (commodity) but more as a business partner that brings a lot more to the table.
I believe those type’s of partnerships are the ones that last.
I recommend you listen to episode 15, Marcus Brown of Complete Computer Services- talk about being in the business of customer service.
One of my favorite quotes comes from Zig Ziglar – “You can have everything in life you want if you will just help enough other people get what they want.”
I want to help you achieve your business dreams.
Send me a business related question and I will respond with my thoughts in a future podcast episode.
Please share this post with others who will get value from my business tips.